Instagram likes3/29/2023 What does Instagram look like with hidden likes? How? Simply by accessing your advanced settings on the Instagram app and opting into publicly displaying likes or hiding them when you publish your content. This feature is still being rolled out globally but you will now have the option to either publicly hide or display likes on your own posts when publishing your content. Since influencers‘ Instagram photos play an important role in creating engaging content on the platforms, Instagram has responded by providing more options to users. When the Instagram features were first updated to hide likes, creators and influencers said that the like count metric was important for sharing value to brand partners and the removal negatively impacted an influencer‘s average engagement rate. The short answer is – no, not all like counts will be hidden. ![]() Is the like count hidden on all Instagram posts ? As such, Instagram announced users can choose whether they hide likes on the platform or not. The idea was to depressurize Instagram, make it less about competition, and give people more space and freedom to create content, connect with a community, and engage with posts that inspire and uplift them.Īfter two years of testing the impact of removing public post likes, Instagram found that public removal did not depressurize Instagram to the extent they would have liked. Receiving a low number of likes on an Instagram post has been linked to anxiety in younger users. The team hoped this change would inspire users to focus on sharing great content, not worry about the number of likes a particular post gets.Īdam announced the change was being made in an effort to improve the mental health of Instagram users. According to Adam Mosseri (Head of Instagram), this platform update was designed to create a more welcoming online community on Instagram. Instagram introduced hiding likes publicly as an initiative to create a safer place on the internet. Now, users have the ability to keep their like counts public or switch them to private. In 2022, Instagram announced it was giving users a new option to choose whether to hide likes on the platform or unhide likes. Removing the public display of Instagram likes meant other users were no longer shown a like count on posts, making it more difficult to track the performance of competitors’ content. The like count was displayed differently and showed the posts‘ information beneath the caption with multiple engagements that the image or video has been liked by: “Liked by username and others.” In 2021, Instagram post likes came back in a new form. This was first introduced across only a handful of accounts to test the impact of on-platform user experience in 20. The decision to hide likes was made to promote a positive, social community. In 2019, the Instagram app trialled removing likes entirely for select users in the US, Canada, Australia, Brazil, Ireland, Italy, Japan, and New Zealand.īefore Instagram publicly hid the number of likes, users could see how many likes a post had generated simply by viewing the image or video in their feed. The evolution of likes has changed over the years, and for some, it is hard to keep up. The total like count will only be available to the individual who posted it. The decision to publicly hide the number of likes is part of the social media platform’s founders’ effort to make Instagram a place where users can focus on the content they share and not on the number of likes they receive. This change comes down to the fact that Instagram will no longer publicly display the number of likes generated by posts unless the user chooses to make the like count public. What changed with Instagram likes in 2022?Īre you wondering, ‘Why can’t I see the number of post likes on Instagram?’.
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